0

LOCALIZING TEXT STRINGS ON IPHONE: THE SIMPLE WAY

Localization of text strings on iPhone is certainly one of the easier things to handle when working on a game or application. Everything you need is already provided with the iPhone SDK. However, as you have to use specific functions for localizable texts, you would be well inspired to learn about localization techniques for handling […]

0

10 NOTABLE TRANSLATION MISTAKES IN MARKETING

One of the many problems that corporations face when expanding their business globally is not only the proper translation but the appropriate localization of their products’ names and slogans. Over the years, there have been many, many examples of directly translated product names, slogans, and catchphrases that have offended and/or confused consumers, and sometimes completely […]